The Four Types of Videos

I just made a breakthrough in making videos and/or content in general.

I have huge anxiety and feelings of being overwhelmed when I make content because I want things to be perfect the first time, yet the thought of making it perfect feels like an impossible task.

I end up not making anything at all.

The question becomes, it is better to make a lot of bad content? Or very few good content?

The idea is probably to strike a balance. You don’t want to make tons of bad content because there is no point in making content if it is all bad. But at the same time, it is impossible to make perfect content because until you make bad or mediocre content, you will never learn how to be good.

I have an idea of how exactly to strike that balance….with time boxing.

With time-boxing content creation, you address both concerns at the same time, making content good but also not taking forever to make it.

I remember reading Alex Hormozi’s book $100 Million Dollar Leads, I was struck by this conundrum as well. He talks about making a lot of content, but at the same time he talks about how it has to provide a lot of value. He talks about giving away value for free and the more you give away the more leads you get. But I wonder, how do you address the fact that it can take too long to make all that value to give away?

Time boxing answers this question too.

Here is my formula:

1. Set an amount of time you want to spend making the content
2. Come up with a plan (syllabus method) if needed
3. Create the content, for video focus not on what words you are saying but the emotions behind the words, they are far more important
4. Use the remaining time however you feel makes the most sense
   1. One option is to spend the entire time editing.
   2. Another option is to spend it doing more takes, or gathering more footage.
   3. Either option is totally fine and can be a mix of both.

My big realization is this: I thought that I wanted to make really good content and was just too lazy or stressed out to do it. That isn’t true. I want to make really good content, but good content comes at a hidden cost…time. I need to balance the quality of the work with the amount of time I am willing to spend on it. It cannot take an infinite amount of time because that would mean I am getting less reps in.

It is all fine a good to give away tons of free value, but it is better to give away tons of free value while requiring a low time cost from you.