I originally thought about using the thumbnails as a way to create worlds with drawing in almost taking a children’s book approach using it to create the sort of imagination, curiousity, and creativity I always aim to create in my artwork.
On second thought I feel I need to photos for my thumnails for the most part. Creative photos that have mystery and intrigue and magic and emotion. But photos not just drawings.
I was looking at children’s book covers for inspiration and I realized that when I see a beautiful children’s book cover, I expect the inside to be filled with those beautiful illustrations.
I want the cover to be a photo to something related to what is in the video so that there people get the world that they are looking for inside the “pages” of my video. The thumbnail is like a cover for a book.
What was really striking about this commentary is about how amateurs play chess vs grandmasters, and how grandmasters play vs computers.
This is interesting because Hans Neiman was accused and proven multiple times of being a chess cheater, someone who uses chess engines to play certain critical moves.
If he actually is, his gameplay is more similar to an AI moving rather than a human.
What is interesting about that is that human seem to react a lot to emotional threats, when they are not actually in danger, thus putting themselves in greater danger.
I can relate to this a lot in Valorant, and I wonder if understanding the greater picture better in Valorant will help me understand how much danger I am in, and not unnecessarily put myself in more danger by peeking just because I feel threatened.
Start with purpose, later you manage purpose not employees
Delay gratification
Culture has to be client centric
Hacking luck is about persistence
Taking risk increases luck
How to deal with failure
Don’t let things own you
Do not let short term ego go (enjoy looking like a loser)
Learn to embrace getting a D
Take your time
Don’t ask yourself what you will do when you grow up, ask yourself what problem you want to solve
Write down in detail what person you are looking for in a cofounder
Opposite of what you love to do
Same moral code
Post it everywhere
Sell the sizzle, not the steak
Build sales relationship
Do they need you?
Do you like them?
Marketing is about experimenting and connecting with people over time
Marketing is all about the process and the system
Marketing is about having fun
Write press release like its the actual story, do all the work for the journalist (high res photos)
Lean into marketing for other brands you like and they can lead to brand sponsorship
Something I was thinking about in this video is how I love challenges, but I don’t like failures. But maybe the most important thing to do, or a really good outcome for a challenge is failure, and I can focus on failure if I want to. I think maybe a big part of failure, is unexpected outcomes. It isn’t important that you didn’t succeed at what you originally went for, but how you grew in the process of trying and discovering what unexpected things were on the other side.
The cofounder part is also really interesting in writing down what I want so I can recognize someone when I see them.
Sales relationships makes me think about reaching out with all my goals and involving people on a journey because that is the thing that interests me the most, it is the thing that I can connect with people on very easily and naturally.
Marketing is making me think that failure might also be about the story you can tell afterwards. The story is not about success, it is about the exciting hook and premise. Failure is one of the most interesting ends to a story, although it can be depressing.
Incredibly interesting podcast about reaching for the goal of never dying, even if you cannto get there and not worrying about whether or not it is true.
Huge emphasis against the grind culture and for sleep and exercise
I’ve been struggling with an idea recently, the question of how and when to charge for coaching services and when to propose coaching to someone.
The way most coaches approach this is by simply thinking about every hour they spend with someone as a billable hour. They do a “free” intro or demo sessions. I find this approach problematic for numerous reasons:
I love solving problems and delivering value. The reason why I think coaching is the right career is that I would do this stuff even if it was for free.
I hate thinking of every hour of my time as billable. Does every conversation that I don’t get paid for mean that I’m bleeding money everywhere?
I don’t know how to propose coaching, what will the difference be from talking to them? Won’t they feel like I’m charging money for something that should be free?
I don’t see why I shouldn’t prioritize my friends and help people for free? Why should I prioritize only people who pay me money?
I thought about it a lot and I realized that when I want to pay for a coach is because I want to be able to take it seriously. I don’t want a friend, I want someone who can help take me to the next level (emotionally, career and success-wise).
I realized that I can help as many people as I want to for free. I can prioritize friends and spend time with them without thinking of billable hours. But coaching is different. It isn’t just about brainstorming solutions to problems or being an empathetic ear. It’s about taking professional responsibility for someone’s success. The difference between a friend who hired you as a coach from an ordinary friend is that by hiring you they are asking you to meddle with their life!
There are three questions I can ask to see if they would be a good client:
Should they invest in themselves?
Are they doing something that requires coaching?
Do I feel confident that I will be the best coach for the job?
If the answer to all three is yes, I will push to sell them on coaching. If they are friends, I can tell them I will help them and give them advice for the rest of their life for free, but it wouldn’t be coaching until they invested in it.
The price of coaching is a mix of what would be an investment for the client, what would make ME invest, and what value I would be delivering.
In terms of differences in details:
Much more structure (cadence for meetings, methods, note-taking etc.)
Different mindset (clients’ goals are my goals, not my friend’s goals)