Profit in Peace 24: Warm and Cold Outreach
As Alex Hormozi said (or am I just saying this?) everyone needs to know sales. Because sales lead to money and everyone needs money. If you don’t know how to sell, then you end up working for someone who does.
Before I try out the leads techniques on my coaching business, I am using it for my AI company.
And for that company, I’ve been feeling extreme pressure and stress around talking to my warm and lukewarm or cold leads.
I’ve processed some of these emotions and came up with some of a process:
- Accept that I cannot control how someone sees me and even if I could, I don’t want to. Everyone’s mind and thoughts are sacred and my freedom is sacred as well. Both would be violated if I were to control how people saw me because I have to put on a mask and deceive people.
- If I’m not trying to control people then the point is just to engage with my network. Talk to people, have a good time, make some jokes.
- Anyone who doesn’t respond is an opportunity to process my feelings around rejection because that is the most important thing to me – not trying to change their mind.
The other part of this equation that I still am scratching my head about is delivering fast and big value. Alex talks about that but I don’t know what that value means, and I don’t know if I am allowed to give away things. I need to think about it some more and come up with some ideas. Perhaps my time can be split between developing value and content and reaching out.
I’ve been thinking of way to provide people value and the only thing I can really think of is having some time with me.
Maybe one way to think about it is I need to establish myself as an AI expert or someone with a lot of prior success. Perhaps one helpful detail is that I’ve worked with companies where we saw a 10x increase in efficiency in specific areas.
Maybe it would be helpful to show them the website as well for use cases or a list of ideas for their specific area.