One of the things that came out from our discussion is that he said there are two types of content on social media – educational and entertainment. Some realization I came to is that social media is all about being social. It’s not about looking cool or saying the right things.
In the conference I was at, there was a guy with 10 million followers, and he said to be yourself. If yourself is introverted, act introverted. If you are a geek, act like one.
I think the key is that people desire to connect socially. Even if its a virtual social thing. So if your content doesn’t feel like you are talking directly to someone, then it probably isn’t getting big.
That and consistency. The only lesson from my marketing coach and the 10 million follower guy. Post once a day he said.
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
The most interesting part of these videos is the last part of the second video, where they talk about inner game.
What I find interesting about inner game is the idea that mentally telling yourself to do something won’t work, but noticing will make your mind automatically make the change. This is the essence of connection theory and it is so interesting that psychologists have studied it.
What was really striking about this commentary is about how amateurs play chess vs grandmasters, and how grandmasters play vs computers.
This is interesting because Hans Neiman was accused and proven multiple times of being a chess cheater, someone who uses chess engines to play certain critical moves.
If he actually is, his gameplay is more similar to an AI moving rather than a human.
What is interesting about that is that human seem to react a lot to emotional threats, when they are not actually in danger, thus putting themselves in greater danger.
I can relate to this a lot in Valorant, and I wonder if understanding the greater picture better in Valorant will help me understand how much danger I am in, and not unnecessarily put myself in more danger by peeking just because I feel threatened.
I just made a little discovery about the nature of “should” and regret. What should I do, what should I have done, what is the perfect next move. They are interesting ideas but they can sometimes limit our understanding of the truth.
It doesn’t matter what happened in the past, or what will happen in the future, only how we feel about them now.
That is why everything is about processing feelings and even the permission exercise processes feelings about the future. Nothing matters but now.
It doesn’t even make sense to think about the future and the past because all we can control is the now.
Because nothing matters but the moment, we can process the past, we can process the future, and make our decision from where we are on how to feel the present. We can make decisions from the vantage point of now. We can do things now. We can feel now.
All that Matters is Now
I was scared of the past
Scared of what I might find
I was scared of the future
Scared of what I might do
But the place where I stand right now
With all the things that brought me to this moment
So things have been interesting recently. I have a lot of outlets in which to express my thoughts in: Instagram, video, blog post, journal, and slack channel. I don’t know where to post what. But I recently realized that I am taking my blog waaay too seriously. This blog is meant to be a place where I am boldly myself, but also giving me a staging ground to work things out, not come up with the final product. It is my place to draft out ideas, write poems about how I feel, try out videos that I’m not yet ready to publish. It is a place where I’m being unafraidly myself.
With that being said, I wanted to work out some of my thoughts with Instagram on this blog post. I have three Instagram accounts with an idea for a fourth one:
personal account
art account
coaching account
+ valorant account.
I’m going to take a stab at dividing purpose of different outlets:
Instagram – personal
Place to relax and talk to friends
Ask for help, suggestions
Practice challenges
Instagram – art
Place to work on art
Build worlds, characters
Find beauty
Ask about works in progress
Instagram – coaching
Place to remind myself different life lessons
Homepage for coaching, where I direct everyone
Write down what helps me reconnect with art
Instagram – valorant
Place to create training videos for myself to become the best
Reclaim mental
I don’t really know what the purpose of the slack channel is as current. Perhaps I can use it as a place to repost things that I post in different areas.