Workpost 27: Business Inspiration
- Start with what you love
- Learn how to do what you love doing better
- Find a partner to fill gaps within your execution
- Come up with simple execution plan
- Figure out where the revenue comes from
- Start with purpose, later you manage purpose not employees
- Delay gratification
- Culture has to be client centric
- Hacking luck is about persistence
- Taking risk increases luck
- How to deal with failure
- Don’t let things own you
- Do not let short term ego go (enjoy looking like a loser)
- Learn to embrace getting a D
- Take your time
- Don’t ask yourself what you will do when you grow up, ask yourself what problem you want to solve
- Write down in detail what person you are looking for in a cofounder
- Opposite of what you love to do
- Same moral code
- Post it everywhere
- Sell the sizzle, not the steak
- Build sales relationship
- Do they need you?
- Do you like them?
- Marketing is about experimenting and connecting with people over time
- Marketing is all about the process and the system
- Marketing is about having fun
- Write press release like its the actual story, do all the work for the journalist (high res photos)
- Lean into marketing for other brands you like and they can lead to brand sponsorship
Something I was thinking about in this video is how I love challenges, but I don’t like failures. But maybe the most important thing to do, or a really good outcome for a challenge is failure, and I can focus on failure if I want to. I think maybe a big part of failure, is unexpected outcomes. It isn’t important that you didn’t succeed at what you originally went for, but how you grew in the process of trying and discovering what unexpected things were on the other side.
The cofounder part is also really interesting in writing down what I want so I can recognize someone when I see them.
Sales relationships makes me think about reaching out with all my goals and involving people on a journey because that is the thing that interests me the most, it is the thing that I can connect with people on very easily and naturally.
Marketing is making me think that failure might also be about the story you can tell afterwards. The story is not about success, it is about the exciting hook and premise. Failure is one of the most interesting ends to a story, although it can be depressing.
