Recommendations From My Marketing Coaching

Byjack

Thinking about social media marketing for business.

My marketing coach recommended these three fellas:

The Harmon Brothers: They create funny content for companies

Neil Patel: Marketing Guru

Seth Godin: Influential writer

One of the things that came out from our discussion is that he said there are two types of content on social media – educational and entertainment. Some realization I came to is that social media is all about being social. It’s not about looking cool or saying the right things.

In the conference I was at, there was a guy with 10 million followers, and he said to be yourself. If yourself is introverted, act introverted. If you are a geek, act like one.

I think the key is that people desire to connect socially. Even if its a virtual social thing. So if your content doesn’t feel like you are talking directly to someone, then it probably isn’t getting big.

That and consistency. The only lesson from my marketing coach and the 10 million follower guy. Post once a day he said.

Thoughts From the Conference

Byjack

It’s been a few days since I last wrote in this blog. I sometimes, I feel like I’m pushing a heavy bounder up the hill when I write. But I decided today I’m going to work through that and deliver something special. I remembered something that inspired me today. Writing isn’t about putting words together, it’s about clear thinking. And I love clear thinking.

Today, I was at the CLIO conference. CLIO is a software that law offices use.

During their keynote, author James Clear gave a speech about his bestselling book, Atomic Habits.

Clear on how to remove bad habits.
Clear on how to form new habits.

He said a lot of things I already knew like that fact that forming habits are about creating small triggers for bigger actions (like putting on your shoes is the habit for running) and that powerful habits that are about who you want to become instead of achieving goals.

However, there is one new thing that stuck me.

He said that your physical space determines how successful your habits are. Look at the spaces that you are in for most of the day and that will tell you a lot about what habits are.

I want to institute these new habits:

  1. Meditate more
  2. Journal every night
  3. Involve more people into my work
  4. Create more videos

And here is how I plan to implement them:

  1. Meditate
    • Atomic habit: Put on my mask, lay down on my couch, and turn on shamanic drumming
    • Changing my physical space: Place an eyemask next to my couch
  2. Journal
    • Atomic habit: Write the date, and the words wins and worries
    • Changing my physical space: Using pillow in my lap to write
  3. People
    • Atomic habit: When I have a big project write down people’s name who I can ask for help
    • Changing my physical space: Keep space clean enough for guests
  4. Videos
    • Atomic habit: Set up the camera
    • Changing physical space: Create multiple shoot locations in apartment

In other news, the CLIO conference was so good for business. Everyone was friendly, looking to network. We had so many good conversions and met a lot of potential customers and partners. Some thoughts:

  1. When people are at the top 1% of success, they tend to be far more relaxed and composed about success. They aren’t in a rush for a quick win. In that way, they may already be winning.
  2. A huge part of marketing, partnerships, and sales is about finding the right place to find the right people who want to work with you. Something I think about my coaching business is where might that be?

What We Owe Ourselves

Byjack

I’ve been making everything a workpost these days. Because I like it. I like feeling the pride that I’m getting work done. But today, I’m going to try something a little different.

I want to write a little different. Not as a workpost, but a journal entry or maybe an essay.

I want to try writing with more of my emotions, seeking to express and be understood rather just recording my thoughts.

Today I felt very angry with myself. I felt like a failure. It’s been days and every day feels like a repeat of the same nightmare. Wake up, work, play Valorant, go to bed.

The deadline for my entrepreneurship endeavor feels like it is creeping closer and closer, and nothing feels like it is getting done. I feel like I’m drowning under the waves of my anxiety and stress. What if three months pass, and I get nothing done, just like I’ve gotten nothing done in the last 3 months?

In times like this, I feel desperate for answers. I search and I search for some answer to hold onto, some insight that will unlock my mind and set me free from this torment.

The answers didn’t come cleanly. But they did come.

First, I thought about my worries and wins. I wrote them down.

I thought about how really big goals aren’t completed by thinking about the goals, but about who you want to become, and being that person every day.

I thought about how focus was about letting things go, being ok with certain things slipping away.

I remembered my theories: connection theory, and flow theory. I used flow theory to feel my discomfort and soothe myself. Flow theory told me to hold my arms up in the wide circle, almost as if I was giving a hug to an imaginary friend. I needed to do this when I felt the feeling of letting myself down. Like I needed to hold myself and remind myself that I really cared.

I asked myself what I was willing to give myself, what I was willing to do today in order to prove to myself that I cared. And I wrote this:

Website Copy Draft

The path to greatness doesn’t have to be a lonely one
Have you always wanted to write a book, create a comic book, or start a youtube channel?
I specialize in helping people who are retired start one their second career…a career in creative expression.
I believe that there are 3 pillars to success in creating any artistic masterpiece – structure, creativity, and emotional honesty.
Master all three and you will have a work that will feel honest, raw, playful, and beautiful.
But it’s a lonely path to seek this on your own.
That’s where I come in.

With a unique background of both art and engineering, I uniquely understand the feeling and structure, and psychology required to complete the masterpiece of a lifetime. I won multiple awards for art as a child, and got a full scholarship to college for fine art. I am versed in multiple forms of art be it painting, videography, writing, music, and dance. I also studied mechanical engineering and have won awards in the corporate setting for my dedication to the details, practicality, and results orientation.

Together, I can help you express what it is that you want to express in a beautiful, deep, and artistic way.

Tomorrow, I will ask myself the same question. What am I willing to do for myself, my future me.

Workpost 77: High Leverage

Byjack

These days I’m focused on increasing my leverage.

My intuition tells me that three things will unlock the money making potential that my abilities have.

  1. Focus. I need to be ok with saying no to more things, focusing on one thing at a time. Lack of focus is creating overwhelm, which in turn costs me my productivity.
  2. Fear of rejection. My fear of rejection holds me back from doing things that would instantly make me more money.
  3. Youtube and content creation. This is a communication/art skill that has tremendously high leverage if I can figure it out.

Currently, I don’t have much time every day because I go for a run everyday and I am working on my vision and taking care of my health. That means I have perhaps 3 or 4 hours of good working time.

I originally was thinking about giving up or changing this practice I have so I’m less tired and can work more, but I’m actually gonna practice something different, which is saying no to more things.

Workpost 76: Feeling scattered

Byjack

I have so many things I sorta want to work on but I feel scattered. Part of the problem is that these new glasses are making me dizzy and I don’t really like them very much.

Here are some of my options:

  • Figure out how to talk to retirement homes about art coaching
  • Create art coaching website
  • Write about social anxiety and process
  • Process feelings of being a failure
  • Improve vision
  • Get better at video editing
  • Work on my art
  • Work on my music
  • Improve my bloating
  • Work on my sleep
  • Work on my digestion
  • Work on skool games

I feel lost and I just gravitate towards anything that has some level of an answer for me.

I feel that maybe there one answer to a lot of things. I strongly believe my bloating is due to stress. And while there are many ways to work on stress, I feel breathing might be one of the most powerful ways to manage stress.

If I focus on breathing, I can also focus on singing as it involves breathwork. I also believe it will make a big difference in my digestion and maybe even social anxiety.

So what if I focus on breathing for stress, bloating, anxiety, and singing. What if I make a video about it, hitting another area as well. What video format do I want to follow?

I think I’ll keep it simple, and follow Beau Miles, one of my favorites.

Workpost 75: Recentering

Byjack

It’s been a few days after my deadline of September 12th.

I haven’t created business cards for my art coaching business. I haven’t learned the principles of javascript or front-end development or created a game.

The other day a friend was asking me about how to start a side gig and I had so much to tell him, yet these days I’m feeling a bit down and undermotivated.

A few realizations are perking me up a little.

Realization 1: My coaching program is not overvalued.

I want to charge $25,000 per year for my coaching program to help someone create a masterpiece. Before even pitching it to anyone, I felt like this was too big of an ask, I should lower my rates etc.

But as I thought about it deeper a few things occurred to me:

  • I will be spending a lot of time with a client. I plan on spending 2 hr every other week with clients on formal coaching sessions, but that’s not it. My entire professional attention and all my skills are aimed at helping my clients succeed. So outside of formal coaching sessions (in person if I can manage it). I will be taking calls emails, and setting up times to do virtual sessions. My goal is not to be a doctor you see for checkups or an art class you regularly go to. My goal is to understand your art inside and out, and be a true partner, mentor, strategist, and guide in your process. I think $25,000 for a year is an absolute crazy steal for that.
  • I’m not focused on getting clients that are poorer or don’t really have the funds. That would be both unethical and a bad fit. I already offer another class that can satisfy that demographic of people where it is more like a regular class, albeit a somewhat vetted and serious class (and not serious at the same time). I’m focused on the people who have the money and the passion to back it up, and we can spend some time to do something special. For someone retired with several millions of dollars, this will be nothing to them as long as they want it enough.

Realization 2: The process is complicated, but I have my blog

The whole point of this blog is be a place where I can incrementally work on works of progress and get better at things over time, instead of getting the final version all at once. If I don’t use this blog, I can also use my google drive, google docs, and slides to draft out things step by step and track overall progress in the blog.

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Singing Relaxed Solved

Byjack

I’ve always wanted to find a way to sing relaxed no matter what position I’m in, standing, sitting, playing the piano.

I figured it out finally.

It’s actually quite simple.

Relax everything, specifically the jaw, shoulders, and stomach.

Put all the tension right above the stomach (at the diaphragm).

AI Gaming + Art Coaching Days 60/63

Byjack

Ok, we are in the home stretch for the first part of this business experiment.

The first big question I set out to solve is what is my lead magnet for art coaching? I know that I want to offer some free intro sessions, but it is now apparent to me that I want to do other types of lead magnets with people as well because I can’t do a free intro session with just people at the farmer’s market or at a conference (potentially at a conference but I’m not so sure).

Here are the potential lead magnets I have so far:

  1. Prompts for dream creative projects
  2. Artist masterpiece problem diagnosis
  3. Free 1 hr Masterpiece planning call to determine creative project, project timeline, and plan
  4. Free 2 hr coaching call after intro call

The second question I am pondering, is how do I make money off of the AI business?

I guess the answer to that, is that it doesn’t really matter if I make money off of it (at least initially), I just need to get good at dev because that in itself will make me money if I want to.