Recommendations From My Marketing Coaching

Byjack

Thinking about social media marketing for business.

My marketing coach recommended these three fellas:

The Harmon Brothers: They create funny content for companies

Neil Patel: Marketing Guru

Seth Godin: Influential writer

One of the things that came out from our discussion is that he said there are two types of content on social media – educational and entertainment. Some realization I came to is that social media is all about being social. It’s not about looking cool or saying the right things.

In the conference I was at, there was a guy with 10 million followers, and he said to be yourself. If yourself is introverted, act introverted. If you are a geek, act like one.

I think the key is that people desire to connect socially. Even if its a virtual social thing. So if your content doesn’t feel like you are talking directly to someone, then it probably isn’t getting big.

That and consistency. The only lesson from my marketing coach and the 10 million follower guy. Post once a day he said.

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Tai Chi Class

Byjack

Tai chi class was very interesting. I had a thought when the instructor was answering a question by one of the students. They were asking whether or not the movement called the “whip” was supposed to have a whipping motion. The instructor told him that as a beginner you always want to go slow. She also said that she teaches with words.

I was thinking that I can apply this Tai Chi mentality to some of the things that I work really hard to do such as work or Valorant or content creation.

Some thoughts I want to try out:

  1. Do things really slow and relaxed. Speed up if its easier, but as soon as it gets hard, go slower and more relaxed.
  2. Focus on the kinks, uncomfortable parts and keep working them out (my thoughts, not usually used in tai chi)
  3. Speed up when it feels really easy
  4. Speak aloud what you are doing, in order to be more intentional
  5. Follow a predetermined routine

What I want to try for my LinkedIn 50 days of posts:

  1. Write down what I know
  2. Write down what I don’t know
  3. Do necessary research
  4. Copy photoshop template
  5. Flesh out first iteration
  6. Flesh out images
  7. More research and reflection
  8. Refinement
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Recap Video Ideas

Byjack

This is a recap of an exercise I did a few weeks ago. I was watching a ThinkMedia youtube video about how to succeed at youtube. He went through and exercise looking at 3 things in this order: passion, proficiency, and profit.

Basically, he said to make a list of all the things that you are passionate about, either things you like or things you hate, and things you do even if you weren’t getting paid to do it.

My list was:

  1. Making money
  2. Finding leverage
  3. Valorant
  4. Corporate life (hate)
  5. Coaching
  6. Challenges
  7. Superhuman abilities
  8. Graphic novels
  9. Children’s books, fantasy
  10. Health
  11. AI
  12. Surface level thinking (hate)

Then, he said to take that list of things and think about what we have at least 1 year of proficiency in, where we have been doing that thing semi-successfully. So I narrowed down my list to:

  1. Making money
  2. Valorant
  3. Feeling stuck in life
  4. Deeper thinking
  5. Coaching
  6. Health
  7. AI

Then, he said to narrow down that further into things that we could build an audience around, something people need or would want to buy. Here was my list:

  1. How to get started with a business
  2. How to aim
  3. How to get unstuck in life
  4. How to unlock your potential
  5. How to repair your body
  6. How to use AI to improve your life

I don’t know if I have any interest pursuing youtube in this way, but it was an interesting exercise to reflect on.

Thoughts From the Conference

Byjack

It’s been a few days since I last wrote in this blog. I sometimes, I feel like I’m pushing a heavy bounder up the hill when I write. But I decided today I’m going to work through that and deliver something special. I remembered something that inspired me today. Writing isn’t about putting words together, it’s about clear thinking. And I love clear thinking.

Today, I was at the CLIO conference. CLIO is a software that law offices use.

During their keynote, author James Clear gave a speech about his bestselling book, Atomic Habits.

Clear on how to remove bad habits.
Clear on how to form new habits.

He said a lot of things I already knew like that fact that forming habits are about creating small triggers for bigger actions (like putting on your shoes is the habit for running) and that powerful habits that are about who you want to become instead of achieving goals.

However, there is one new thing that stuck me.

He said that your physical space determines how successful your habits are. Look at the spaces that you are in for most of the day and that will tell you a lot about what habits are.

I want to institute these new habits:

  1. Meditate more
  2. Journal every night
  3. Involve more people into my work
  4. Create more videos

And here is how I plan to implement them:

  1. Meditate
    • Atomic habit: Put on my mask, lay down on my couch, and turn on shamanic drumming
    • Changing my physical space: Place an eyemask next to my couch
  2. Journal
    • Atomic habit: Write the date, and the words wins and worries
    • Changing my physical space: Using pillow in my lap to write
  3. People
    • Atomic habit: When I have a big project write down people’s name who I can ask for help
    • Changing my physical space: Keep space clean enough for guests
  4. Videos
    • Atomic habit: Set up the camera
    • Changing physical space: Create multiple shoot locations in apartment

In other news, the CLIO conference was so good for business. Everyone was friendly, looking to network. We had so many good conversions and met a lot of potential customers and partners. Some thoughts:

  1. When people are at the top 1% of success, they tend to be far more relaxed and composed about success. They aren’t in a rush for a quick win. In that way, they may already be winning.
  2. A huge part of marketing, partnerships, and sales is about finding the right place to find the right people who want to work with you. Something I think about my coaching business is where might that be?
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Additional Thoughts on Affirmative Action and Personal Decision Making

Byjack

The types of biases:

1. Cognitive Dissonance

2. Spotlight Effect

3. Anchoring Effect

4. The Halo Effect

5. Gambler’s Fallacy

6. Contrast Effect

7. Confirmation Bias

8. Baader-Meinhoff Phenomenon

9. Zeigarnik Effect

10. Paradox of Choice

More biases:

11. Survivorship Bias

12. Self Serving Bias

13. Fundamental Attribution Error

14. Hindsight Bias

15. Availability Bias

16. Availability Cascade

17. Sunk Cost Fallacy

18. Framing Effect

19. Clustering Illusion

20. Exponential Growth

21. Barnum Effect

Ideas for these biases:

  • Create a selection process (for college, group or job)
  • Use for cold hard thinking areas (stocks)
  • Use in logic games (Valorant, Chess)
  • Take advantage of bias to do careful marketing

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Setting Boundaries With Others

Byjack

I recently had a situation at work where I felt like I needed to set some boundaries. In order to get more strategies on how to do it, I went with my trusty expert Thais Gibson, who I feel is the absolute best when it comes to coming up with scripts and strategies with processing feelings, dealing with attachment styles and setting and enforcing boundaries.

Taking what Thais says in this video and adding in my own knowledge, I have come up with the follow step process for setting boundaries.

  1. Rage pad: write down or record yourself saying everything you want to say to the person. This gives permission to anger and allows you to process it.
  2. Determine whether or not a boundary was crossed, and if so, what specific one?
  3. Try to empathize as to why that boundary was crossed
  4. Communicate in this format:
    1. Communicate in the positive the boundary violation (what they did, not what they didn’t do). <Insert empathy> At the same time, this is not acceptable under any circumstances.
    2. Explain what you want instead
    3. If repeated violations, add in consequences

Make it really obvious to the person what is going on.