I had a thought today. I have a friend on Instagram who has a handle @theirname1. I was wondering who got the handle without the number at the end. I was thinking, they cannot be that old since Instagram itself is not that old. And why stop there…why not look at the people who old the handles for the most common names? Like who owns @bob? Or @john or @mary? Do famous or rich people ever buy those handles or are they owned just by early adopters?
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
I’ve always wanted to take as many sales and marketing offers as possible. I don’t know whether or not they are scams or not. I don’t know which ones are useful or not. So I wanted to take all of them, and treat them all like challenges.
Today, I started one of the Challenges. I signed up for a book called “Sell Like Crazy” from King Kong marketing agency with founder Sabri Suby. The book is about building clients from facebook ads (something I can already see they are good at and I have an interest in). I want to try this out with my coaching business.
The reason why I started with this sales funnel is that they have a hilarious Facebook commercial and they also had a unique offer – a free (or almost free) book.
My thoughts so far:
Really well-shot and entertaining commercial, they are a good marketing agency.
Glassdoor makes me think they are legit
I’m excited about the free book
They are too salesy, they kept me on the funnel for like an HOUR and predictably tried to sell me something immediately afterwards
My idea of them definitely soured in the sales funnel because of the endless funnel and greedy money grabs
My first day of meditating and brainstorming ideas for my coaching.
UNIT ONE: Focus on my craft – become a coach I would hire for 1000 per month | Create plans
Here are my initial ideas:
Do a strengths assessment (maybe something inspired by other strengths assessments such as Clifton strengths, Myers Briggs, DISC or Enneagram)
Do a values assessment (similar to strengths assessment)
Do a ikigai assessment?
Do an assessment on how well balanced in different areas of life
Create an agreement document
Look up some of the documents from my coaching with John Polestra
Agreements, assessments, and my own goals structures
Networking
Social media experts?
Network with other clients
Sales people
People who have a band?
Create a meditation shortcut
Dedicate a significant amount of time (time = results)
Act like it is forever
Live in the land of sensations
Be patient
Create method for capturing thoughts from coaching session
Breakthroughs
Million dollar issues
Emotions
Needs
Sparks of inspiration
I would want to hire the following coach
Intelligent
Warm, loving
Insightful and deep
I wonder what it takes to be that loving person. I feel that I need to enjoy life, and go on more adventures. Perhaps I need to be more accepting myself. All I know is that practicing some sort of radical acceptance and understanding towards myself and my clients, being vulnerable and loving is worth $1000 per month in itself. That takes a lot of work and I’m not entirely sure what I need to do next. I feel a bit stumped to be honest, but I suppose that is something I can meditate on more tomorrow.
“This is my Valorant jacket. I got it when I watched the world championship in LA a year ago. I love playing Valorant.”
“But this is the 21 day youtuber challenge”
“I’ve yet to figure out how to connect those two passions together. But that changes today”
“Hi everyone, my name is Jack, and this in the Youtuber challenge, the challenge where I post a video everyday, working not for views, but for the love of making videos”
“There are a bunch of things I’m super passionate about, but haven’t figured out how to connect to a Youtube video yet. And one of those things is gaming.”
“But here’s my problem with gaming. I like playing alone, I don’t like talking while I’m gaming, but I do feel like there are certain things I like to share after the game is done.”
“Here is the plan. I have fun gaming. In between, I’ll do a little bit of journaling, and afterwards, I’ll just edit a video that is fun for me”