I’ve always wanted to take as many sales and marketing offers as possible. I don’t know whether or not they are scams or not. I don’t know which ones are useful or not. So I wanted to take all of them, and treat them all like challenges.
Today, I started one of the Challenges. I signed up for a book called “Sell Like Crazy” from King Kong marketing agency with founder Sabri Suby. The book is about building clients from facebook ads (something I can already see they are good at and I have an interest in). I want to try this out with my coaching business.
The reason why I started with this sales funnel is that they have a hilarious Facebook commercial and they also had a unique offer – a free (or almost free) book.
My thoughts so far:
Really well-shot and entertaining commercial, they are a good marketing agency.
Glassdoor makes me think they are legit
I’m excited about the free book
They are too salesy, they kept me on the funnel for like an HOUR and predictably tried to sell me something immediately afterwards
My idea of them definitely soured in the sales funnel because of the endless funnel and greedy money grabs
To summarize my goals in order of how much they resonate with me:
Be able to communicate and connect on a deeper level with my girlfriend, her friends and family
Discover a whole new undiscovered world, the French world
Understand and empathize with others better, understand and empathize with myself better
Challenge myself to do the impossible
Maybe win some cool points in learning French written language
Learn more about French food
Timeline: 31 days (not counting today) from December 15th to January 15th
I’ve always wanted to learn French in a way that isn’t conventional. Not the Duolingo or the Rosetta Stone or Pimsleur way. None of those programs really worked for me. Maybe on the surface level they work…like if I spent enough time learning and studying those programs it would work but the way they were structured was all wrong for me. It just felt so dry and boring and something alive about the language was lost. I love how personal language can be. I want it to be personal for me.
But in order to do so, I’m going to have to rely a huge amount on connection theory because learning a language is incredibly difficult and I will need to really come up with something next level to learn a language without following one of these programs.
So let’s think about it. While I would love to plan out all 31 days of this, I simply cannot. That is too damn hard. Because I don’t have enough experience in learning languages, I need to try to learn it in different ways and understand and feel the feelings.
Some things I want to try:
Write a story in French. Get help from a large language model in doing it.
Write a comic in French, and also get help from AI.
Learn through mimicry. Watch a YouTube video or movie in pure French. No subtitles, no explanation. Just imitate and copy the entire language. Don’t even try to understand what is being said.
This is how babies learn and how large language models learn
This might be my entire strategy in the challenge
What I train on might be important, for example, if I watch a lot of comedy, I might end up being a very jokey person in French
This is probably by far the hardest but most profound way to learn a language, need to be extremely comfortable with feeling the feeling of confusion (one of the most painful feelings for humans)
Leave a message to my girlfriend in French every day. Let go of pronunciation or grammar. Focus only on trying to communicate as much as possible without looking any French up. When I need to look something up, don’t try to memorize it. The point is to communicate a lot, not memorize or get things perfectly right.
This makes a lot of sense because my primary goal is to connect with my girlfriend.
It makes sense to let go of anything that would prevent me from wanting to leave a message, namely
Being afraid to pronounce something wrong
Annoyed at having to look something up
Annoyed at having to memorize words I look up
By talking a lot, expressing a lot every day, and potentially looking up the same words over and over, I will start to absorb them
I’ve been feeling the need to add much more intensity to my knee workouts but I don’t know what. I sought out some outside help from one of my favorite youtube channels that I discovered: Strength Side.
1. Foam Roll Lateral Leg,2-4 min. each leg 2. Single Leg HingeStretch, 20 sec. hold x 3 3. Knee Circles,20 each direction 4. Poloquin/Peterson Step Up, 15-20 (beginner) or 8-15 reps (full range) 5. Single Leg Calf Raise, 10-15 each leg 6. Sidelying Leg Lift, 8-12 reps with 6 sec pause at top 7. Split Squat, 8-12 reps, pause 5-10 sec on last rep before knee touches ground 8. Squat to Seiza, 2-6 reps *only if knees feel healthy
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.