So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
When I left, I made myself a deal. If it was meant to be, she would reach out and try to make it work. If it wasn’t, I would at least set both of us free to pursue our lives.
If it wasn’t meant to be I wonder why. I told her she could be forever for me. When I had her, I felt like I wasn’t alone anymore. But now I feel more alone than ever. I wonder if she can even love a man with her trauma. I wonder if she’s more immature than I thought. I wonder if I wasn’t able to give her what she needed. She wasn’t after all, able to give me what I needed.
All I can do is sit and try to feel the feelings of heartbreak, anger, shame, and fear. And enjoy creating art from it.
Today created a video to myself.
Sometimes we don’t always win. Sometimes we have to be ok with losing. Sometimes we have to be ok with not being good enough.
Last night I went to bed on time, got into my bedroom about 11PM and went to bed at midnight.
However, I woke up feeling abysmal, tired and my stomach was hurting. I feel that I ate a big dinner to close to bedtime. Also, maybe I’m just catching up on sleep.
This morning, as with many mornings, I did not want to go for a walk, but I did anyway. I realized that if I go for a walk because I “have to” then I feel undermotivated. But if I go for a walk to “meditate” and think, it actually is quite enjoyable and feels needed as I feel pretty shitty and need some time. I also makes it easy to not reach for my phone because I obviously don’t want a phone disturbing my quiet thoughtful meditation.
I also realized my morning singing and dance are part of my meditation and that I want to set an alarm so that I know when I need to look at my phone.
Today in terms of work, I don’t really know what to focus on. Perhaps I will finish up more things related to work so I can have fewer things on my plate and be able to focus on my two goals around AI and Art Coaching.