I’ve been struggling with an idea recently, the question of how and when to charge for coaching services and when to propose coaching to someone.
The way most coaches approach this is by simply thinking about every hour they spend with someone as a billable hour. They do a “free” intro or demo sessions. I find this approach problematic for numerous reasons:
I love solving problems and delivering value. The reason why I think coaching is the right career is that I would do this stuff even if it was for free.
I hate thinking of every hour of my time as billable. Does every conversation that I don’t get paid for mean that I’m bleeding money everywhere?
I don’t know how to propose coaching, what will the difference be from talking to them? Won’t they feel like I’m charging money for something that should be free?
I don’t see why I shouldn’t prioritize my friends and help people for free? Why should I prioritize only people who pay me money?
I thought about it a lot and I realized that when I want to pay for a coach is because I want to be able to take it seriously. I don’t want a friend, I want someone who can help take me to the next level (emotionally, career and success-wise).
I realized that I can help as many people as I want to for free. I can prioritize friends and spend time with them without thinking of billable hours. But coaching is different. It isn’t just about brainstorming solutions to problems or being an empathetic ear. It’s about taking professional responsibility for someone’s success. The difference between a friend who hired you as a coach from an ordinary friend is that by hiring you they are asking you to meddle with their life!
There are three questions I can ask to see if they would be a good client:
Should they invest in themselves?
Are they doing something that requires coaching?
Do I feel confident that I will be the best coach for the job?
If the answer to all three is yes, I will push to sell them on coaching. If they are friends, I can tell them I will help them and give them advice for the rest of their life for free, but it wouldn’t be coaching until they invested in it.
The price of coaching is a mix of what would be an investment for the client, what would make ME invest, and what value I would be delivering.
In terms of differences in details:
Much more structure (cadence for meetings, methods, note-taking etc.)
Different mindset (clients’ goals are my goals, not my friend’s goals)
I was doing some deep journaling in the form of questions and answers, where I would ask all the questions I have, feel deep in my heart what answer is coming to me, and then asking more questions about those answers.
For example, I will ask myself, what do I do about the anxiety with art? The answer that I feel come up intuitively is to create art which then poses the question, what do I do with art? Then I have the answer, use art to create richness in your life.
I was doing this exercise because I realized at this point in my life, I am so confused on what will happen next and what direction I want to go for my coaching, my career, and my relationship that the best way to serve myself is to get some clarity about what I am feeling and what I want. The faster you make decisions, the faster you progress. I felt that having clarity would make it much easier to make faster decisions.
I had quite a few revelations from this exercise I wanted to note down a few of the most important ones:
I will achieve what I want in the field of AI not by working with others and creating a startup but rather by involving others into my creative process. Remember the energy of anything is possible. Solve difficult problems in practical ways and help people dream again. Change the world for the better.
The long distance relationship does not meet the physical needs of closeness. I will need to dance more to keep in touch with the physical. I want to use emails and video chats to keep connected with my girlfriend on a spiritual level.
I’ve lost a bit of my focus with coaching where it has become too much about the client. Coaching is not just about helping people create amazing beautiful art, but also to create a space of my design. Aka a space where connection theory and flow theory rule.
Use your fear of not having enough money to fuel art that creates more wealth than money can buy (not about the value of the art, but the experience about having stories, music, and paintings so beautiful I may as well be rich).
One more note I wanted to make…I had a new idea with coaching a few days ago. I always wanted to create video clips of my coaching in order to show social media, but I was thinking recently, I can create clips that can be used to share something a package that can be used to motivate my clients (clips of songs created during the session, major breakthroughs etc.)
Today I feel tired. My kidneys ache. They feel bloated and stagnated. My stomach feels slow. My head iches on the top. My eyes are dry. I feel burning inflammation up my back and spine. My skin is flaking on my face.
These past few days have felt exhausting, extremely stressful, and demoralizing. Last night, I asked myself the question, how do I get out of this.
I didn’t know the answer then, but my answer today during my walk was to take my stress seriously.
And just now, I had a realization that I have the systems developed to do extraordinary things. I just need to utilize them and follow their principals.
Systems in place:
Daily walk to ponder questions I am stressed about
Daily workpost to grow myself, plan for greatness
Clean space to deal with stress, clean place = clean mind
Meal prep strategy for healthy cheap meals with little stress – fridge containers, tacos, lettuce wraps
Whiteboards to write strategies
Off computer working systems (working while walking, running errands, working out, eating out)
Todo list strategy – focus on one thing at a time, prioritize
Clean after working hours to transition, decompress
Crawling to get cardio in small space
Walking backwards and tibialus for knee
Hanging for shoulders and posture
Working out after and before meals for better absorption, muscle growth, and recovery
Journaling to ask myself questions at night
Walking with no effort
I have absolutely everything I need to build a life where I can do almost anything I want, achieve anything I want.
Right now, I want to focus on two things: recovery and priming
Priming are stuff like cleaning, wiping off my whiteboards, clearing out tabs, filling markers, mealprep, todo list grooming
Recovery means lots of sleep, rest, hydration, and exercise. Specifically paying attention to anytime I want to game to see if I feel stressed or uncomfortable, taking a break when that happens.
To top off this post, I want to attach something that I want to erase from my whiteboard, but want to save forever:
Reasons Why I’m Ready
I’ve developed very deep and powerful life theories (flow, connection) → these theories can give anyone direction in darkness, I forget them but they come back when I need them
When faced with pain I’ve always come out stronger (ACL) → pain is the greatest teacher
I’ve proven that I can complete hard challenges (knee, sova) → I can achieve the challenges I set my mind to
I can solve problems few people can solve (triage, nikola) → normal rules don’t apply
I’m deeply attuned to emotions (coaching, art, philosophy) → makes it much easier to connect with people
I used to walk up to girls on the street → Nothing is something I can’t handle. There is nothing that I can’t ask for
No matter how badly I fail there are people who still love me
The point is not to get there, be productive or succeed, the point is to find a meaningful problem, problems we want to solve → we will never have no problems but we can choose which problems we want to contend with
Happiness doesn’t come from acing the past but seizing the now → its never too late to be happyIt’s near too late to fix it with a degree in engineering and parents who don’t mess with me
I have lots of assets and saving and a degree in engineering and parents and a sister all with money saved
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
I’ve been struggling with an idea recently, the question of how and when to charge for coaching services and when to propose coaching to someone.
The way most coaches approach this is by simply thinking about every hour they spend with someone as a billable hour. They do a “free” intro or demo sessions. I find this approach problematic for numerous reasons:
I love solving problems and delivering value. The reason why I think coaching is the right career is that I would do this stuff even if it was for free.
I hate thinking of every hour of my time as billable. Does every conversation that I don’t get paid for mean that I’m bleeding money everywhere?
I don’t know how to propose coaching, what will the difference be from talking to them? Won’t they feel like I’m charging money for something that should be free?
I don’t see why I shouldn’t prioritize my friends and help people for free? Why should I prioritize only people who pay me money?
I thought about it a lot and I realized that when I want to pay for a coach is because I want to be able to take it seriously. I don’t want a friend, I want someone who can help take me to the next level (emotionally, career and success-wise).
I realized that I can help as many people as I want to for free. I can prioritize friends and spend time with them without thinking of billable hours. But coaching is different. It isn’t just about brainstorming solutions to problems or being an empathetic ear. It’s about taking professional responsibility for someone’s success. The difference between a friend who hired you as a coach from an ordinary friend is that by hiring you they are asking you to meddle with their life!
There are three questions I can ask to see if they would be a good client:
Should they invest in themselves?
Are they doing something that requires coaching?
Do I feel confident that I will be the best coach for the job?
If the answer to all three is yes, I will push to sell them on coaching. If they are friends, I can tell them I will help them and give them advice for the rest of their life for free, but it wouldn’t be coaching until they invested in it.
The price of coaching is a mix of what would be an investment for the client, what would make ME invest, and what value I would be delivering.
In terms of differences in details:
Much more structure (cadence for meetings, methods, note-taking etc.)
Different mindset (clients’ goals are my goals, not my friend’s goals)
I was doing some deep journaling in the form of questions and answers, where I would ask all the questions I have, feel deep in my heart what answer is coming to me, and then asking more questions about those answers.
For example, I will ask myself, what do I do about the anxiety with art? The answer that I feel come up intuitively is to create art which then poses the question, what do I do with art? Then I have the answer, use art to create richness in your life.
I was doing this exercise because I realized at this point in my life, I am so confused on what will happen next and what direction I want to go for my coaching, my career, and my relationship that the best way to serve myself is to get some clarity about what I am feeling and what I want. The faster you make decisions, the faster you progress. I felt that having clarity would make it much easier to make faster decisions.
I had quite a few revelations from this exercise I wanted to note down a few of the most important ones:
I will achieve what I want in the field of AI not by working with others and creating a startup but rather by involving others into my creative process. Remember the energy of anything is possible. Solve difficult problems in practical ways and help people dream again. Change the world for the better.
The long distance relationship does not meet the physical needs of closeness. I will need to dance more to keep in touch with the physical. I want to use emails and video chats to keep connected with my girlfriend on a spiritual level.
I’ve lost a bit of my focus with coaching where it has become too much about the client. Coaching is not just about helping people create amazing beautiful art, but also to create a space of my design. Aka a space where connection theory and flow theory rule.
Use your fear of not having enough money to fuel art that creates more wealth than money can buy (not about the value of the art, but the experience about having stories, music, and paintings so beautiful I may as well be rich).
One more note I wanted to make…I had a new idea with coaching a few days ago. I always wanted to create video clips of my coaching in order to show social media, but I was thinking recently, I can create clips that can be used to share something a package that can be used to motivate my clients (clips of songs created during the session, major breakthroughs etc.)
Today I feel tired. My kidneys ache. They feel bloated and stagnated. My stomach feels slow. My head iches on the top. My eyes are dry. I feel burning inflammation up my back and spine. My skin is flaking on my face.
These past few days have felt exhausting, extremely stressful, and demoralizing. Last night, I asked myself the question, how do I get out of this.
I didn’t know the answer then, but my answer today during my walk was to take my stress seriously.
And just now, I had a realization that I have the systems developed to do extraordinary things. I just need to utilize them and follow their principals.
Systems in place:
Daily walk to ponder questions I am stressed about
Daily workpost to grow myself, plan for greatness
Clean space to deal with stress, clean place = clean mind
Meal prep strategy for healthy cheap meals with little stress – fridge containers, tacos, lettuce wraps
Whiteboards to write strategies
Off computer working systems (working while walking, running errands, working out, eating out)
Todo list strategy – focus on one thing at a time, prioritize
Clean after working hours to transition, decompress
Crawling to get cardio in small space
Walking backwards and tibialus for knee
Hanging for shoulders and posture
Working out after and before meals for better absorption, muscle growth, and recovery
Journaling to ask myself questions at night
Walking with no effort
I have absolutely everything I need to build a life where I can do almost anything I want, achieve anything I want.
Right now, I want to focus on two things: recovery and priming
Priming are stuff like cleaning, wiping off my whiteboards, clearing out tabs, filling markers, mealprep, todo list grooming
Recovery means lots of sleep, rest, hydration, and exercise. Specifically paying attention to anytime I want to game to see if I feel stressed or uncomfortable, taking a break when that happens.
To top off this post, I want to attach something that I want to erase from my whiteboard, but want to save forever:
Reasons Why I’m Ready
I’ve developed very deep and powerful life theories (flow, connection) → these theories can give anyone direction in darkness, I forget them but they come back when I need them
When faced with pain I’ve always come out stronger (ACL) → pain is the greatest teacher
I’ve proven that I can complete hard challenges (knee, sova) → I can achieve the challenges I set my mind to
I can solve problems few people can solve (triage, nikola) → normal rules don’t apply
I’m deeply attuned to emotions (coaching, art, philosophy) → makes it much easier to connect with people
I used to walk up to girls on the street → Nothing is something I can’t handle. There is nothing that I can’t ask for
No matter how badly I fail there are people who still love me
The point is not to get there, be productive or succeed, the point is to find a meaningful problem, problems we want to solve → we will never have no problems but we can choose which problems we want to contend with
Happiness doesn’t come from acing the past but seizing the now → its never too late to be happyIt’s near too late to fix it with a degree in engineering and parents who don’t mess with me
I have lots of assets and saving and a degree in engineering and parents and a sister all with money saved
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
I’ve been struggling with an idea recently, the question of how and when to charge for coaching services and when to propose coaching to someone.
The way most coaches approach this is by simply thinking about every hour they spend with someone as a billable hour. They do a “free” intro or demo sessions. I find this approach problematic for numerous reasons:
I love solving problems and delivering value. The reason why I think coaching is the right career is that I would do this stuff even if it was for free.
I hate thinking of every hour of my time as billable. Does every conversation that I don’t get paid for mean that I’m bleeding money everywhere?
I don’t know how to propose coaching, what will the difference be from talking to them? Won’t they feel like I’m charging money for something that should be free?
I don’t see why I shouldn’t prioritize my friends and help people for free? Why should I prioritize only people who pay me money?
I thought about it a lot and I realized that when I want to pay for a coach is because I want to be able to take it seriously. I don’t want a friend, I want someone who can help take me to the next level (emotionally, career and success-wise).
I realized that I can help as many people as I want to for free. I can prioritize friends and spend time with them without thinking of billable hours. But coaching is different. It isn’t just about brainstorming solutions to problems or being an empathetic ear. It’s about taking professional responsibility for someone’s success. The difference between a friend who hired you as a coach from an ordinary friend is that by hiring you they are asking you to meddle with their life!
There are three questions I can ask to see if they would be a good client:
Should they invest in themselves?
Are they doing something that requires coaching?
Do I feel confident that I will be the best coach for the job?
If the answer to all three is yes, I will push to sell them on coaching. If they are friends, I can tell them I will help them and give them advice for the rest of their life for free, but it wouldn’t be coaching until they invested in it.
The price of coaching is a mix of what would be an investment for the client, what would make ME invest, and what value I would be delivering.
In terms of differences in details:
Much more structure (cadence for meetings, methods, note-taking etc.)
Different mindset (clients’ goals are my goals, not my friend’s goals)
I was doing some deep journaling in the form of questions and answers, where I would ask all the questions I have, feel deep in my heart what answer is coming to me, and then asking more questions about those answers.
For example, I will ask myself, what do I do about the anxiety with art? The answer that I feel come up intuitively is to create art which then poses the question, what do I do with art? Then I have the answer, use art to create richness in your life.
I was doing this exercise because I realized at this point in my life, I am so confused on what will happen next and what direction I want to go for my coaching, my career, and my relationship that the best way to serve myself is to get some clarity about what I am feeling and what I want. The faster you make decisions, the faster you progress. I felt that having clarity would make it much easier to make faster decisions.
I had quite a few revelations from this exercise I wanted to note down a few of the most important ones:
I will achieve what I want in the field of AI not by working with others and creating a startup but rather by involving others into my creative process. Remember the energy of anything is possible. Solve difficult problems in practical ways and help people dream again. Change the world for the better.
The long distance relationship does not meet the physical needs of closeness. I will need to dance more to keep in touch with the physical. I want to use emails and video chats to keep connected with my girlfriend on a spiritual level.
I’ve lost a bit of my focus with coaching where it has become too much about the client. Coaching is not just about helping people create amazing beautiful art, but also to create a space of my design. Aka a space where connection theory and flow theory rule.
Use your fear of not having enough money to fuel art that creates more wealth than money can buy (not about the value of the art, but the experience about having stories, music, and paintings so beautiful I may as well be rich).
One more note I wanted to make…I had a new idea with coaching a few days ago. I always wanted to create video clips of my coaching in order to show social media, but I was thinking recently, I can create clips that can be used to share something a package that can be used to motivate my clients (clips of songs created during the session, major breakthroughs etc.)
Today I feel tired. My kidneys ache. They feel bloated and stagnated. My stomach feels slow. My head iches on the top. My eyes are dry. I feel burning inflammation up my back and spine. My skin is flaking on my face.
These past few days have felt exhausting, extremely stressful, and demoralizing. Last night, I asked myself the question, how do I get out of this.
I didn’t know the answer then, but my answer today during my walk was to take my stress seriously.
And just now, I had a realization that I have the systems developed to do extraordinary things. I just need to utilize them and follow their principals.
Systems in place:
Daily walk to ponder questions I am stressed about
Daily workpost to grow myself, plan for greatness
Clean space to deal with stress, clean place = clean mind
Meal prep strategy for healthy cheap meals with little stress – fridge containers, tacos, lettuce wraps
Whiteboards to write strategies
Off computer working systems (working while walking, running errands, working out, eating out)
Todo list strategy – focus on one thing at a time, prioritize
Clean after working hours to transition, decompress
Crawling to get cardio in small space
Walking backwards and tibialus for knee
Hanging for shoulders and posture
Working out after and before meals for better absorption, muscle growth, and recovery
Journaling to ask myself questions at night
Walking with no effort
I have absolutely everything I need to build a life where I can do almost anything I want, achieve anything I want.
Right now, I want to focus on two things: recovery and priming
Priming are stuff like cleaning, wiping off my whiteboards, clearing out tabs, filling markers, mealprep, todo list grooming
Recovery means lots of sleep, rest, hydration, and exercise. Specifically paying attention to anytime I want to game to see if I feel stressed or uncomfortable, taking a break when that happens.
To top off this post, I want to attach something that I want to erase from my whiteboard, but want to save forever:
Reasons Why I’m Ready
I’ve developed very deep and powerful life theories (flow, connection) → these theories can give anyone direction in darkness, I forget them but they come back when I need them
When faced with pain I’ve always come out stronger (ACL) → pain is the greatest teacher
I’ve proven that I can complete hard challenges (knee, sova) → I can achieve the challenges I set my mind to
I can solve problems few people can solve (triage, nikola) → normal rules don’t apply
I’m deeply attuned to emotions (coaching, art, philosophy) → makes it much easier to connect with people
I used to walk up to girls on the street → Nothing is something I can’t handle. There is nothing that I can’t ask for
No matter how badly I fail there are people who still love me
The point is not to get there, be productive or succeed, the point is to find a meaningful problem, problems we want to solve → we will never have no problems but we can choose which problems we want to contend with
Happiness doesn’t come from acing the past but seizing the now → its never too late to be happyIt’s near too late to fix it with a degree in engineering and parents who don’t mess with me
I have lots of assets and saving and a degree in engineering and parents and a sister all with money saved
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.