Last night I was feeling some doubts about my coaching practice and I did some IFS therapy on myself to work through some of the shame and anger I feel around people rejecting my coaching or not seeing its value.
Today, I woke up feeling really tired but now I’m feeling good.
I’m working on stuff of my choosing and I really like it.
I’ve been thinking a lot about my business lately and what the starving crowd and what I want to happen.
I feel like I’ve finally cracked the code a little bit about selling high-ticket clients and expensive products.
So after listening and reading Alex Hormozi for two days here is what I learned:
Charge an obscene amount
Use that amount to create a crazy experience
Solve a really big problem (to create really big value)
I think what really big value I want to create with my coaching is to help people create a masterpiece.
If I was to breakdown Alex Hormozi’s formula for value:
The dream: create an artistic masterpiece – a breakout piece (this will make you a career in this space a breakout piece, you will feel proud of yourself, you will be able to call yourself an artist proudly, this will be the best work you’ve ever created)
The certainty: I am an artist and engineer, I have a lot of experience coaching people through mental blocks, I will give you a guarantee.
The time: 1 year
The effort: without giving up your mental sanity, quitting your job, or disconnecting from family
Value of this offer: 250,000+
10-15%: 25,000 – 37,500
2,083 – 3,125 per month
Three stages:
Explore art
Establish your routine
Create your masterwork
Objections/fears:
I don’t have enough time
I don’t know what I want to do
I have kids
I don’t want to quit my job
I don’t know what other people will like, what if people don’t like it
Today I feel mentally and physically drained. I went to bed at 3 AM last night. I feel defeated, anxious, and sad about my relationship. I keep asking myself what it means to own a startup, what it means to be in charge. I think what it means is to be able to take a day off if you need to.
Let’s take a look at some of the different areas of my life right now:
STARTUP
I’m disappointed in both the effectiveness and efficiency with customer projects as well as the level of sales outreach.
I feel disconnected from my partner with quite a bit of friction, feeling that there is always a barrier to do what I want to do.
What might be the next steps?
Identify areas my partner is strong in to involve him more on things I need help with
Identify areas I feel strongly I should lead and take more leadership in that area
LIFE
I’m a bit stagnated on my todo list
My life systems for food and exersise are seeing big wins
Huge desire to get more sleep
What might be my next steps?
Fallout during the day only for leveling up people
Netflix and long fallout sessions at night in bed
To do list cleaning/grooming on fridays
COACHING
I’ve stopped completely
Undecided on whether to work on my own art projects or continue coaching
I want to work on my youtube channel and an art group
What might be my next steps?
Finish artist interview challenge
Outreach for potential clients
RELATIONSHIP
I feel misunderstood a lot, mismatching values, too much physical distance
So I’ve been thinking a lot about, well sales. This video sums it up pretty well.
I have been focusing on a lot of things recently, coaching, youtube, France and my girlfriend and on top of all of that, work and my day job in AI consulting. I recently decided to say fuck it for everything but three things:
My girlfriend and relationship – we don’t have much time together and I want to enjoy it
Exploring France – again not much time, amazing opportunity to relax and explore
Going crazy as an AI Consultant and bringing in a crazy amount of business
My relationship is going pretty good, and for France I don’t want to think about it, I just do whatever I want. So let’s focus on the last thing.
I want to do exactly what Mark Cuban said. I want to be the best-performing salesman at my job. I want to take that experience to build my coaching business. I want to use my success to do consulting like I do coaching and have a lot of fun. I want to use my success to request more pay.
I want to learn how to master content creation. Build a social media presence. Build my connections. Get the reputation and respect that I’ve always felt I deserved.
The main conundrum I’ve been facing is this:
How much information do I give away?
If I give away tons of free information, what are they hiring me for?
If I give away free 30 minute sessions, does that mean I will never talk to them ever again?
After some meditation, I came up with the following thoughts:
I can give away everything
For focusing on their specific problem. The most difficult thing is not to come up with a solution it is to come up with a solution to the right problem (just like coaching)
No, I can always talk to them again. In fact, I can give away unlimited 30-minute sessions. However, it isn’t about the 30 minutes in the session that costs me a lot. It is the 30 minutes of research that I need to do before the call. It is the structure of writing out a plan for them that is costing me more.
I can always have more conversations with less prep or even more 30 minute conversations with them.
In the future, if they pay for consulting, they are paying me to invest more deeply into their solution. That means more research outside of the calls. That means more knowledge of their product and aligning my goals with theirs (just like in coaching).
If I wanted to sell educational products, the cost for me and the added value for them would be in the way I packaged the information. Not the information itself. For example, a special website, platform, a book or an app.
There are three parts of a solving a problem:
Having the knowledge
Transferring it to someone
Using the knowledge to solve the problem
When you create free content, you are mostly some #1 and some #2. I use a lot of my current knowledge + a little research + some production (design, videography, writing).
When I get on random calls with people, it is a little #1 and a little #2. I’m using my current knowledge with no research, and trying my best to transfer it to someone on a call.
When I get on “free” high value calls with people, I’m doing some of #1 and some #2 and a tiny bit of #3. I do a lot of research, use my current knowledge, trying my best to transfer the knowledge, and might even implement a small deliverable (like a roadmap, plan, strategy, or diagnosis).
When I’m doing consulting for them, I’m doing a lot of #1 and a lot of #3 with some #2. I’m doing tons of research, using my own knowledge, leading the charge on actually solving the problem (either building it myself, finding the right solution to buy, or hiring the people needed to build it), and doing a bit of education.
When I’m selling an education solution, I am doing a lot of #1 and a lot of #2. I’m doing tons of research, and spending a lot of effort on transferring the knowledge.
A couple of weeks ago, I rented a car at National car rental. My sister returned it for me, and I got a shock in my email a few weeks later.
I immediate assumed this had to be a scam, or some sort of mistake. But the more I read, the more that I could tell this was actually legit. They had the right time, the right place and right company. They were charging me for $1295.81 for damages to the vehicle.
Looking at this deeper I noticed that the line items were VERY extensive, replaces door parts and handles. According to them, the car was HEAVILY damaged.
Looking at the pictures, I could barely see any of the damages they were indicating. It almost felt like they were offloading the cost of wear and tear on me.
Obviously I was LIVID.
I knew that there were some small marks on the car when I picked it up, but I never took any pictures.
I knew that no damage whatsoever happened when I had the car. I didn’t think any of this damage was on the car when I picked it up, but the damage in the photos are so subtle its hard for me to be sure.
I had rental insurance specifically for this car, but didn’t want to file a claim for something I didn’t do.
My sister had someone walk around the car and CONFIRM it was ok before she returned it. They parked it, and who knows what happened after that.
National has a service for their “Emerald Isle” premium members where you can pick up and drop off a car without ever seeing someone.
This now seemed like a LIABILITY not a PERK since now I can’t get them to acknowledge damage on the car.
I’m a new member and if they were going to be f*cking sticklers about this whole thing, they should have EXPLAINED it to me. I would have got them to sign off on EVERY F*CKING SCRATCH BEFORE AND AFTER returning the car.
So I went to chase down this problem:
I called National Support, and they told me that I needed to call their damage unit. I asked them to make a note on my case so I wouldn’t have to repeat myself.
After I called their damage unit, they redirected me to someone else.
After getting to another person, they redirected me to someone else.
The last person seemed to know what they were talking about, but I had repeat myself because she could not access any of the notes that National Support wrote down.
The last woman who oversaw the appeals to the damages told me the following information:
Generally its better if you take photos beforehand, however, in situations where the “damage” is so small it is easy to miss, you can appeal and they will dismiss it. They consider it human error.
She told me that my “damages” were definitely small enough that someone might have missed it before (so it may not be caused by me).
She agreed to waive all of the fees.
So my lessons learned from this whole experience:
Always get rental car insurance just in case.
Take a video when you pick up the car to prove the condition of the car beforehand. (It’s gonna be me in the parking lot being like “hey this is me in the parking lot picking up this car at X time” so they have proof I didn’t take the video at some other place or time)
Take a video of the car when you return it.
If they try to charge you for something really small and not visible in your videos, appeal, and they will probably dismiss it.
It’s good to be a mix of legitimately angry (I was furious) but polite at the same time (I apologized in advance telling them I was very upset but I knew it wasn’t their fault personally). As a result, they were helpful and resolved my issue quickly.
I’ve been feeling that I need to take a bit of a departure from what I normally write in these workposts because I need to write more about my emotions, and let tools like my todolist take over the structured work elements of my day.
Caged
I feel caged in the prison
Of my own ambition
Unable to do anything
But work
Mindless work
Though I know I love work
It gives me purpose
I can’t shake the feeling that
I’m not happy
Some free part of me is no longer free
I’m starting to feel like a major issue with how I’m approaching life right now is balancing between structure and freedom. I created so much structure to assist me in achieving all my goals, but now I have too much structure. I feel the need to relax and indulge myself a bit and I don’t know how to hold onto both. I suspect there are too many challenges that I am splitting my attention between and the fewer the better. I will seek to finish as much work today as possible so as to not split my attention as much.
I think something else I’ve been thinking about is cleaning my apartment and making it something other than just work. Perhaps that would create the spaciousness and happiness I need. Maybe I need to go outside more, not to do anything in particular, just to walk and think about things. In fact, I wonder if I would worry about having a huge number of things to do if I was able to just walk and think about them.
On second thought, I will try one more day with my multitude of goals, I will not try to finish one to free up my attention. Instead, I will try to find a way to work on all of these goals walking, or at the gym hanging, or crawling around my apartment. Maybe I can make art too! Use art to work through any challenge I have. I will also focus on cleaning up my apartment as much as possible.
