Recap Video Ideas
This is a recap of an exercise I did a few weeks ago. I was watching a ThinkMedia youtube video about how to succeed at youtube. He went through and exercise looking at 3 things in this order: passion, proficiency, and profit.
Basically, he said to make a list of all the things that you are passionate about, either things you like or things you hate, and things you do even if you weren’t getting paid to do it.
My list was:
- Making money
- Finding leverage
- Valorant
- Corporate life (hate)
- Coaching
- Challenges
- Superhuman abilities
- Graphic novels
- Children’s books, fantasy
- Health
- AI
- Surface level thinking (hate)
Then, he said to take that list of things and think about what we have at least 1 year of proficiency in, where we have been doing that thing semi-successfully. So I narrowed down my list to:
- Making money
- Valorant
- Feeling stuck in life
- Deeper thinking
- Coaching
- Health
- AI
Then, he said to narrow down that further into things that we could build an audience around, something people need or would want to buy. Here was my list:
- How to get started with a business
- How to aim
- How to get unstuck in life
- How to unlock your potential
- How to repair your body
- How to use AI to improve your life
I don’t know if I have any interest pursuing youtube in this way, but it was an interesting exercise to reflect on.
Recommendations From My Marketing Coaching
Thinking about social media marketing for business.
My marketing coach recommended these three fellas:
The Harmon Brothers: They create funny content for companies
Neil Patel: Marketing Guru
Seth Godin: Influential writer
One of the things that came out from our discussion is that he said there are two types of content on social media – educational and entertainment. Some realization I came to is that social media is all about being social. It’s not about looking cool or saying the right things.
In the conference I was at, there was a guy with 10 million followers, and he said to be yourself. If yourself is introverted, act introverted. If you are a geek, act like one.
I think the key is that people desire to connect socially. Even if its a virtual social thing. So if your content doesn’t feel like you are talking directly to someone, then it probably isn’t getting big.
That and consistency. The only lesson from my marketing coach and the 10 million follower guy. Post once a day he said.
Thoughts From the Conference
It’s been a few days since I last wrote in this blog. I sometimes, I feel like I’m pushing a heavy bounder up the hill when I write. But I decided today I’m going to work through that and deliver something special. I remembered something that inspired me today. Writing isn’t about putting words together, it’s about clear thinking. And I love clear thinking.
Today, I was at the CLIO conference. CLIO is a software that law offices use.
During their keynote, author James Clear gave a speech about his bestselling book, Atomic Habits.
He said a lot of things I already knew like that fact that forming habits are about creating small triggers for bigger actions (like putting on your shoes is the habit for running) and that powerful habits that are about who you want to become instead of achieving goals.
However, there is one new thing that stuck me.
He said that your physical space determines how successful your habits are. Look at the spaces that you are in for most of the day and that will tell you a lot about what habits are.
I want to institute these new habits:
- Meditate more
- Journal every night
- Involve more people into my work
- Create more videos
And here is how I plan to implement them:
- Meditate
- Atomic habit: Put on my mask, lay down on my couch, and turn on shamanic drumming
- Changing my physical space: Place an eyemask next to my couch
- Journal
- Atomic habit: Write the date, and the words wins and worries
- Changing my physical space: Using pillow in my lap to write
- People
- Atomic habit: When I have a big project write down people’s name who I can ask for help
- Changing my physical space: Keep space clean enough for guests
- Videos
- Atomic habit: Set up the camera
- Changing physical space: Create multiple shoot locations in apartment
In other news, the CLIO conference was so good for business. Everyone was friendly, looking to network. We had so many good conversions and met a lot of potential customers and partners. Some thoughts:
- When people are at the top 1% of success, they tend to be far more relaxed and composed about success. They aren’t in a rush for a quick win. In that way, they may already be winning.
- A huge part of marketing, partnerships, and sales is about finding the right place to find the right people who want to work with you. Something I think about my coaching business is where might that be?
Giving Too Much
I was in Taichi class the other day and my instructor said something very interesting.
She told us that if you are leaning forward, then you are “giving too much”. And if you lean back too much, you are “accepting too much” and when someone gives you a compliment, all you need to do is say a simple thank you.
It is an very interesting concept in taichi, this idea of always being in balance, always sitting on your heels even when pushing forwards.
I really want to experiment and see how much I can apply this to things like Valorant or productivity.
Path to Fast Growth
Some thoughts:
- You don’t always need or want to grow fast
- However, if you do, this is how
To summarize very quickly:
There are two things you can do to grow faster, get more customers, and make the customer more valuable.
To get more customers you need:
- More traffic → Advertise more/better
- Higher conversion % → Practice sales/Improve offer
To make them more valuable you need to:
- Raise your prices → Grow gonads & decide
- Buy more times (decrease churn) → Reach outs, exit interviews, prepayments, OB, Fast results, Events
Spend 80% of your time doing this.
Workpost 41: Enjoy Yourself
Today I did a long breathwork meditation session after feeling extremely stressed out about three questions:
- Should I sign up for jiujitsu again?
- Should I do coaching again?
- Should I continue therapy?
And all the worrying stressful sub questions:
- What about the money for jiujitsu
- Jiujitsu is so hard to get good at
- People might not buy my coaching if I didn’t do something really big
- Therapy costs so much money is it worth it?
And after the meditation, one thing was clear to me. The answer to everything: take everything so much less serious. Have fun!!!
If you have fun doing jiujitsu, sign up for it, go to classes when you feel like it. Have an amazing time doing work. If you love coaching, do it whether or not people believe that you are a good coach or not.
Enjoy yourself. Indulge yourself in boba while working. Take breaks to play on the piano, to draw.
P.S. I did sign up for jiujitsu, and I intend to have fun learning tons of new martial arts.
